2021-2026 Performance & Trend Analysis
Total Spend (5 Years)
A$151.2K
22 quarters
Total Clicks
36.3K
Avg CPC: A$4.16
Total Conversions
1,709
Avg: 78/quarter
Cost Per Conversion
A$88.46
↑ 1,600% from 2021
Your Google Ads campaign experienced a catastrophic decline in conversion efficiency starting in Q3 2023. Cost-per-conversion skyrocketed from A$30-55 (2021-2022) to A$918 (Q4 2024). While recent quarters show recovery (Q1 2026: A$69), the 5-year trend is unsustainable.
Root Cause: Increased competition, rising CPC, algorithm changes, and potential landing page quality issues. The data shows you're buying more visibility but converting fewer visitors.
2021-2022: Golden Era
Low CPC (A$2.85-5.33), high conversion rates (7-13%), cost-per-conversion A$28-55. This was your optimal period.
2023: Decline Begins
Conversion rate drops from 10% to 2.7%. Cost-per-conversion rises to A$136. First signs of campaign deterioration.
2024: Crisis Year
Q3 2024: Zero conversions despite A$6.3K spend. Q4 2024: A$918 cost-per-conversion. Campaign essentially broken.
2025: Sustained Struggle
Conversion rate stays below 2%. Spending A$10K/quarter but getting minimal returns. Unsustainable trajectory.
2026: Recovery Signal
Q1 2026: Conversion rate jumps to 9.26%, cost-per-conversion drops to A$69. Suggests recent optimizations working, but sample size small.