5-Year Google Ads + Analytics Combined Analysis (Jan 2021 - May 2026)
Paid Ads Dependency
76.9%
of all traffic (should be 40-50%)
CPC Inflation (5 Years)
1,600%
A$30 → A$918 per conversion
Organic Search
8.8%
of traffic (should be 30-50%)
Avg Engagement Time
31.5s
critically low (should be 2-3 min)
Google Ads (CPC)
76.9% of total
24,565
Direct
11.3% of total
3,616
Google Organic
8.8% of total
2,801
Other
3% of total
945
Total Sessions: 31,927
Active Users: 26,572
New Users: 26,566 (99.98%)
🔴 Massive Paid Ads Dependency: 76.9% of traffic comes from Google Ads CPC. This is unsustainable given the 5-year CPC inflation trend. Industry benchmark is 40-50% from paid ads.
🟡 Weak Organic Presence: Only 8.8% from Google organic search. Should be 30-50% for a mature business. Represents massive opportunity for growth.
🔵 Low Direct Traffic: Only 11.3% from direct/returning users. Suggests weak brand recognition and poor repeat customer engagement.
⚠️ Revenue Tracking Broken: All channels show $0 revenue. Cannot measure true ROI without proper conversion tracking.
Current Annual Spend
A$30,000
on Google Ads
Projected Year 2 Spend
A$7,200
76% reduction
Annual Savings
A$150,000+
by Year 2
This analysis shows the path to sustainable, profitable growth. The data is clear: pivot from paid ads to organic channels and reduce costs by 76% while increasing revenue.